New: AI Email Assistant built in

The CRM that closes deals while you sleep

SurelyCrm combines powerful customer management, an AI assistant that drafts replies to your inbound emails, intelligent workflow automation, built-in telephony, and a self-service customer portal - so your team can focus on relationships, not repetitive tasks.

JD
SK
AL
Trusted by 100+ growing teams
app.surelycrm.co.uk
Sarah Jenkins

Hello, Sarah

Welcome to your CRM dashboard. Here's an overview of your business.

Total Customers
1,248
Suppliers
86
Documents
3,421
Open Support
12
System Users
8
Quick Actions
Add Customer New Support Start Workflow View Reports
1,248 Customers
Search Create View Add Customer
Reference Name Status Actions
2847391025 Mr John Davies Active
5739201846 Mrs Sarah Kim Pending
9103847562 Ms Alex Lee New Lead

Powering teams across industries

Web Hosting
Detailing
Hair & Beauty
Rental Services

Everything you need to run your customer operations

SurelyCrm replaces your scattered spreadsheets, email threads, and manual follow-ups with one powerful, integrated platform.

360° Customer View

See every interaction, payment, document, and support ticket in one unified profile. Never dig through emails again.

Workflow Automation

Build powerful no-code automations that trigger emails, SMS, status changes, and tasks based on any customer event.

Built-in Telephony

Make and receive calls directly in your CRM. Automatic caller ID lookup, call logging, and round-robin routing included.

Bulk Communications

Filter your audience, then send personalised emails or SMS to hundreds of customers in seconds — with full tracking.

Customer Portal

Give customers their own branded portal to view records, manage preferences, and raise support requests securely.

Advanced Reporting

Generate custom reports with dynamic parameters and export to Excel instantly. Make decisions based on real data.

New

AI Email Assistant

Connect your own OpenAI, Anthropic, or Kimi account to draft replies to inbound emails and generate email/SMS templates — your admins review everything before it sends.

Email-to-CRM Inbox

Inbound emails become support tickets automatically, with reply threading and bounce handling. Unknown senders can even create leads or customers on the fly.

Custom Fields
Tailor records to your business
Support Ticketing
Internal notes + customer chat
Document Storage
Upload and manage files per customer
Audit Trail
Complete change history
Two-Factor Auth
Enterprise-grade security
Role-Based Access
Control who sees what
Calendar Views
Visualise schedules and deadlines
Payment Tracking
Balances, plans, and history
Built for Developers

Automate SurelyCrm from your terminal

Script customers, campaigns, leads, and support tickets with the sure-cli command-line tool, or integrate anything through the REST API.

npm install -g @surelycrm/cli
Workflow Automation

Automate the repetitive. Focus on the human.

SurelyCrm's visual workflow builder lets you create sophisticated automations without writing a single line of code. Trigger actions based on customer behaviour, dates, status changes, or custom conditions.

1

Set Your Trigger

Choose from customer created, status changed, balance updated, or schedule a recurring check.

2

Add Conditions

Build logic with AND/OR rules across any customer field, custom field, or related record.

3

Define Actions

Send emails, fire SMS, update statuses, create records, start other workflows, or assign owners.

Workflow Builder
Active
Trigger: New Lead Created
When a customer is added with status "New"
Condition: Source = Website
Check referral source
Action: Send Welcome Email
Using "New Lead" template
AI Reply Queue
3 awaiting review
JD
Re: Payment plan enquiry
john.davies@example.co.uk · matched to existing customer
"Hi John, thanks for getting in touch. I can see your current plan and the two remaining instalments — I've outlined three options below that would bring the balance up to date..." Drafted by AI · waiting for your approval
New — AI Email Assistant

Replies written before you've even read the email

SurelyCrm's AI Email Assistant reads every inbound email, matches it to the right customer, and drafts a reply in your tone of voice. Drafts land in a review queue by default — you approve every word before it's sent, the AI just does the typing.

Human-in-the-loop by default
Drafts are queued for review — approve, edit, or discard before a word is sent (auto-send is available if you choose it)
Your provider, your key, your data
Bring your own OpenAI, Anthropic, or Kimi account — your API key is encrypted per tenant and never leaves your configuration
Replies grounded in real CRM data
Drafts use the customer's actual records and history — not generic chatbot guesses
AI template generation
Generate email and SMS templates with one click, then refine them before saving
Incoming Call
+44 7700 900123
Connected
JD
John Davies
Customer since Mar 2024
Outstanding
£245.00
Status
Payment Due
Built-in Telephony

Answer calls with context, not guesswork

SurelyCrm's Twilio-powered telephony integration means every incoming call automatically pulls up the customer's full profile before you even say hello. No more "Who am I speaking with?"

Automatic Caller Lookup
Matches UK phone numbers in any format instantly
Round-Robin Routing
Distribute calls evenly across your team
Call Queue & Hold Music
Professional call handling when all agents are busy

Get up and running in minutes, not months

We've stripped away the complexity of traditional CRM implementations. Just four simple steps to transform your customer operations.

1

Get in Touch

Email our onboarding team at onboarding@surelycrm.co.uk and we'll set up your dedicated instance.

2

Import Your Data

Bring across your existing customers, contacts, and history. Our team handles the migration so nothing gets lost.

3

Configure Your Workflow

Customise statuses, fields, email templates, and automation rules to match exactly how your business works.

4

Start Closing Deals

Invite your team and go live. With built-in telephony and automation, you'll see results from day one.

Simple, Transparent Pricing

One price. Unlimited customers. No surprises.

Every plan includes unlimited customers, contacts, and documents. You only pay for the team members who need access. SMS credits are pay-as-you-go — buy what you need, when you need it.

Starter

Perfect for solo operators and small teams getting organised.

£39 /month per user
Get Started
  • Unlimited customers & contacts
  • Email & SMS templates
  • Customer portal (branded)
  • Document storage
  • Basic reporting
  • Workflow automation
  • Telephony integration
Most Popular

Professional

For growing teams that need automation and deeper insights.

£79 /month per user
Get Started
  • Everything in Starter
  • Visual workflow builder + automation
  • Twilio telephony integration
  • Custom fields & dynamic values
  • Advanced reporting with parameters
  • Bulk actions & mass communications
  • API access

Enterprise

For established businesses that need customisation and dedicated support.

£149 /month per user
Talk to Sales
  • Everything in Professional
  • Full API access & webhooks
  • Two-factor authentication (2FA)
  • Custom onboarding & training
  • Priority support (same-day response)
  • Dedicated account manager
  • SLA guarantee

SMS Credits — Bolt On

Pay-as-you-go. No monthly minimums. No expiry.

7p
per SMS unit

Buy credit packs in any amount. Credits are shared across your team and deducted automatically when messages are sent. Perfect for appointment reminders, payment requests, and follow-ups.

Optional Add-Ons

Custom Domain

Point your own domain to the customer portal for full white-label branding.

£19/month

Extra Storage

Additional document storage beyond the 10GB included per tenant.

£5/10GB/month

Call Recording Storage

Keep call recordings beyond the standard 30-day retention period.

£10/month + £2/GB

API Rate Boost

Higher rate limits for integrations with external systems and dashboards.

£29/month

Dedicated Email IP

Improve deliverability with your own dedicated sending IP address.

£19/month

Data Migration

Managed migration from spreadsheets, HubSpot, Salesforce, or legacy systems.

£499 one-time

Pay annually and save 2 months — 12 months for the price of 10. All prices exclude VAT.

Try Before You Commit

See SurelyCrm in action

Explore our live demo environment. Experience the dashboard, workflows, and customer management features firsthand — no signup required.

Demo URL
demo.surelycrm.co.uk
Username
demo
Password
Password1!
Launch Live Demo

Opens in a new tab. The demo resets every hour.

Ready to supercharge your customer relationships?

Join the teams who've replaced chaos with clarity. Get in touch and we'll have you up and running within 24 hours.

Let's get you started

We personally onboard every new customer. No generic setup wizards — just a real human who understands your business and configures SurelyCrm to match.

Email us directly
onboarding@surelycrm.co.uk

We respond to all enquiries within 2 business hours.

Try the live demo
demo.surelycrm.co.uk

Username: demo  Password: Password1!

White-glove onboarding

Data migration, custom field setup, workflow configuration, and team training — all included at no extra cost.